
Michael Hagele
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Activity overview
Latest activity by Michael Hagele-
Michael Hagele created an article,
Do you have any books about writing copy?
Yes, "Breakthrough Advertising" by Eugene Schwartz is recommended. Other useful books include "Cashvertising" and Russell Brunson’s books. For more insight into writing copy, refer to the program ...
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Michael Hagele created an article,
Do we need to use Vid Bot anymore or should we just use Veed and ElevenLabs? Can we export VidBot projects and use Veed and ElevenLabs?
You can use Veed and ElevenLabs for more advanced options, but VidBot is still a good tool. You can export projects from VidBot and import them into Veed. For more detailed instructions, please ref...
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Michael Hagele created an article,
Some people are saying what's Veed?
Veed is a new tool I reference for image creation and short ad creation, which will be covered in more detail in upcoming modules. For more detailed instructions, please refer to Module 4 - 8 Creat...
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Michael Hagele created an article,
You said Veed and ElevenLabs isn’t completely necessary. How much can Canva do, and is it enough at least to get started?
Canva is enough to get started, especially Canva Pro. It offers many features, including video creation and image editing. While it doesn’t have AI voices, you can use other voice software and inte...
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Michael Hagele created an article,
When doing long-form videos, why do you create the landing page first before writing the script for congruency? Would it not be better to do it the other way around?
It doesn't really matter that much. The landing page is a foundational piece that will be there for a long time, and I want to get it done first because it has more of a tech load. Scripts don't al...
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Michael Hagele created an article,
Do you ever use the same images for landing pages and short video or image ads?
No, I use different images for landing pages and ads to keep the user experience fresh and avoid ad fatigue.
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Michael Hagele created an article,
Do image ads convert better because they play silently while scrolling?
Image ads generally get cheaper clicks, but video ads provide more context. Test both to see what works best for your campaign.
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Michael Hagele created an article,
Can you push the "gross but not too gross" concept further with cartoon or vector style imagery?
Yes, you can use cartoony style imagery. However, UGC-style photos are easier to test and create quickly.
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Michael Hagele created an article,
What’s the best method to create cartoon imagery?
The best method is using Fiverr or Canva’s AI tool. Fiverr allows you to hire designers, while Canva’s AI tool lets you create images yourself.
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Michael Hagele created an article,
Should I remove "you" and "your" from my ad copy for compliance?
Avoid using "you" and "your" in your ad copy, especially in headlines and areas that imply claims. Instead, use alternatives like "people" or "individuals" to comply with Facebook’s policies.