Michael Hagele
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Recent activity by Michael Hagele-
Do you have any books about writing copy?
Yes, "Breakthrough Advertising" by Eugene Schwartz is recommended. Other useful books include "Cashvertising" and Russell Brunson’s books. For more insight into writing copy, refer to the program ...
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You said Veed and ElevenLabs isn’t completely necessary. How much can Canva do, and is it enough at least to get started?
Canva is enough to get started, especially Canva Pro. It offers many features, including video creation and image editing. While it doesn’t have AI voices, you can use other voice software and inte...
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When doing long-form videos, why do you create the landing page first before writing the script for congruency? Would it not be better to do it the other way around?
It doesn't really matter that much. The landing page is a foundational piece that will be there for a long time, and I want to get it done first because it has more of a tech load. Scripts don't al...
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What’s the best method to create cartoon imagery?
The best method is using Fiverr or Canva’s AI tool. Fiverr allows you to hire designers, while Canva’s AI tool lets you create images yourself.
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What keywords should we avoid for compliance?
Go through the compliance section of the training for an in-depth answer on keywords to avoid.
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Your ad copy for manifestation seems to follow a different format to the million-dollar copywriting formula. Is that right?
The million-dollar copywriting formula is for the script of a video. Ad copy (the text you put in Facebook) doesn't need to follow the million-dollar copywriting formula. You can use elements of it...
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Setting up is easy, but creating the ads for Facebook is my challenge right now. What’s your advice?
Focus on understanding the workflow and leveraging resources like AI tools and vendor swipes. The key is to create and test multiple ads to find a winner.
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If you're running offers in the manifestation niche but one is digital and one is supplement, do you use the same pixel or create separate pixels?
You could do either. I would lean towards using two different pixels because they are different products with different price points.
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Can you explain why we need to create a new project for each landing page in ClickMagic for Facebook but not in Google ads?
You don't need to create a new project for every landing page. You need to make sure all the tracking is set up in the new landing pages that you test. You don't need to do a different project for ...
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Is it okay to use the same site for both YouTube and Facebook traffic, or should I keep them separate?
You can use the same domain but create separate landing pages for different campaigns to track performance effectively.